While conventional media tried to portray Black Friday and the official start of the Holiday shopping season as strong, that wasn’t the case inside of the actual stores.
Black Friday brick-and-mortar retail sales fell by 6.2% compared to last year as consumers eschewed in-person shopping for online purchasing, according to preliminary data from ShopperTrak.This structural change may not portend an overall decline in consumer spending, and indeed, we are seeing projections for an increase of nearly 19% for Cyber Monday sales. But a decline in in-store sales can’t be a good sign for the brick-and-mortar stores, which have already closed in large numbers.
The pullback corresponds with a jump in Black Friday spending online, which hit $7.4 billion, the largest online Black Friday total ever, according to Adobe Analytics….
The drop in Black Friday physical shopping mirrors a year-long share pullback in departments stores including Macy’s, Kohl’s and Foot Locker, all of which are down more than 25% this year. Meanwhile, Amazon, the dominant U.S. e-commerce retailer, has gained about 20% this year.
Brick-and-mortar sales on Thanksgiving Day rose 2.3% from a year ago, resulting in a combined 3% decline for the two-day period, according to the ShopperTrak data.
More of this to come?
Those retail jobs are not being replaced outside of the handful of communities that have Amazon warehouses. And you'll pay more through a higher property tax bill if this keeps up.
While we wait for totals from Holiday shopping to find out the state of play for retail and the consumer side of things, we already knew that there were woes in other sectors. One of the biggest drags in 2019 have been in manufacturing, and it continued to fall last month.
Manufacturing activity continued to lag in November amid a decline in inventories and new orders, according to the latest ISM Manufacturing reading released Monday.If you go into the actual ISM Manufacturing report, it shows declines across the board.
The reading came in at 48.1 vs. an expectation of 49.4 and the previous month’s reading of 48.3.
Though the level is usually reported as a simple number, it actually denotes the percentage of manufacturers planning to expand operations. A reading below 50 represents contraction; November was the fourth straight month below the expansion level.
Stocks fell on the report, with the Dow Jones Industrial Average off more than 200 points in late morning trading.
Seeing faster declines in employment, new orders and export orders is not a good direction for the future. Particularly when you realize that November was the month after the GM strike ended, when there should be some kind of bounce-back from that alone. That didn’t happen, which is a major red flag as the year ends.
And later on Monday, we found another blue-collar sector was in decline, after a bad report from the US Census Bureau on construction spending which should decreases across the board.
Total ConstructionIf anything, those figures understate how bad things are in construction, especially in the private sector. September had a decline of 1.1% in private sector construction spending, and 0.3% overall, and residential construction is down more than $10 billion (2.0%) vs August.
Construction spending during October 2019 was estimated at a seasonally adjusted annual rate of $1,291.1 billion, 0.8 percent (±1.0 percent)* below the revised September estimate of $1,301.8 billion. The October figure is 1.1 percent (±1.5 percent)* above the October 2018 estimate of $1,277.4 billion. During the first ten months of this year, construction spending amounted to $1,086.5 billion, 1.7 percent (±1.2 percent) below the $1,105.2 billion for the same period in 2018.
Private Construction
Spending on private construction was at a seasonally adjusted annual rate of $956.3 billion, 1.0 percent (±0.7 percent) below the revised September estimate of $966.1 billion. Residential construction was at a seasonally adjusted annual rate of $508.2 billion in October, 0.9 percent (±1.3 percent)* below the revised September estimate of $512.6 billion. Nonresidential construction was at a seasonally adjusted annual rate of $448.1 billion in October, 1.2 percent (±0.7 percent) below the revised September estimate of $453.5 billion.
Public Construction
In October, the estimated seasonally adjusted annual rate of public construction spending was $334.8 billion, 0.2 percent (±1.6 percent)* below the revised September estimate of $335.6 billion. Educational construction was at a seasonally adjusted annual rate of $83.3 billion, 2.5 percent (±2.6 percent)* above the revised September estimate of $81.3 billion. Highway construction was at a seasonally adjusted annual rate of $95.0 billion, 2.2 percent (±3.9 percent)* below the revised September estimate of $97.1 billion.
The year-to-date figures for 2019 construction aren’t great either, except for the public sector under “small government conservatives” in DC.
Year-to-date spending, Oct 2018 and 2019.
Total construction, all DOWN $18.7 billion (-1.7%)
Total private construction DOWN $35.3 billion (-4.2%)
Total public construction UP $16.6 billion (+6.3%)
We haven’t seen job losses in construction so far in America- construction firms have added 127,000 jobs in the sector during 2019 (although only 45,000 of those happened between April and October). But with less money being spent in the sector, how much longer are we going to go without layoffs? Maybe we’ll find out on Friday in the monthly US jobs report.
As December begins, it feels like we’re at a critical crossroad that will determine if 2020 marks the end of this now-record expansion, or keeps things moving along. And the signs weren’t great on the first business day of the month.
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