Along those lines, In Vox's Sean Illing talked with Cal-Berkeley professor George Lakoff, who notes that it's a mistake for media and politicians to repeat Donald Trump's tweets and false claims. Even if it's to say "Donald Trump is lying when he says _____," Lakoff says it's a losing strategy that allows Trump's BS to fester in people's minds.
While I find Lakoff and followers to be simplistic at times, I think he is largely spot-on here. Lakoff says that instead of reporting in Trump's statements, media and politicians should use "truth sandwiches" that use a word structure "facts - why Trump is lying about these facts - and reiterate the facts."
A mistake that Lakoff says Democrats and others make with right-wingers is that they assume all people make their opinions based on facts and are flexible to new inputs, instead of being likely to stick with what they want to believe.
(George Lakoff:) People think in terms of conceptual structures called frames and metaphors. It’s not just the facts. They have values, and they understand which facts fit into their conceptual framework. You can’t understand something if your brain doesn’t allow it, if your brain filters it out in terms of your values.With this in mind, I wanted to also note this part from Saturday Night Live's open, where Kate McKinnon played Faux News host Laura Ingraham, and explained to us to the concept of "feel facts".
Democrats seem not to understand this, and they keep trying to employ reason as a persuasive vehicle. I wish Enlightenment reasoning was an accurate model for how most people think and judge, but it isn’t, and we better acknowledge that fact.
Sean Illing: So on some level, you’re saying that Democrats have to accept that they’re playing a different kind of conversational game, in which truth and falsity are irrelevant. If that’s the case, what use is there for a free press, or for discourse at all?
George Lakoff: Well, that’s why the truth sandwiches are important. Let me say one more thing that’s really crucial in this respect. Kellyanne Conway talked about alternative facts at one point, so the phrase comes from her. When I heard that, it occurred to me that there’s a sense in which she’s right.
If you’re someone who shares Trump’s worldview, there are certain things that follow from that worldview. In other words, certain things have to be true, or have to be believed, in order to sustain that worldview. The things that aren’t actually true but nevertheless preserve that worldview are “alternative facts” — that’s what Conway was getting at, whether she knew it or not.
The conservatives use those alternative facts all the time, and so does Trump. If he’s talking to his base, he’s talking to people who have already bought into a picture of the world, and his job is to tell them things that confirm that picture — and he knows they’ll believe it for that very reason.
I think we have to understand “alternative facts” in this way, and understand that when Trump is lying, he’s lying in ways that register with his audience. So it may be lying, but it’s strategic lying — and it’s effective.
“Later on in the show: Celebrities in California are whining about wildfires while our heroic president is under constant attack from rain,” [McKinnon] said [as Ingraham]. “But first, let’s talk about the rampant voter fraud that allowed democrats to literally steal the election. Some have claimed that suburban women revolted against the Republican party. But doesn’t it feel more true that all Hispanics voted twice?”
The Ingraham character added them to her list of “feel facts,” which “aren’t facts but they just feel true.”
What the SNL skit and Lakoff's comments illustrate are reasons why we shouldn't waste our time arguing with people weak enough to still support Trump or get their "facts" from hate radio AM 620/1130/1310. All you can do is to mock them and repeat facts in different frames so that bystanders don't get tricked into thinking that Bagger trash shooting their mouths off actually have a clue.
The sooner we concentrate on the wants and thoughts of the honest 70% of this country that cares about independent facts and results, the better off we will be. And the more likely it will be that we can isolate and diminish the gutless 30% that are left.
I'll give Trump credit this far, he seems to have made Saturday Night Live great again - though it probably should be renamed Kate McKinnon and Friends.
ReplyDeleteI really think the Trump/Clinton campaign has given folks on the far right an inflated sense of the victory. Republicans have been demonizing Clinton for 25 years, in some cases justifiably. I think even a lot of Democrats quietly understand that she has a dubious relationship with the truth and the lives of every day Americans. Bill won because he connected. Hillary simply doesn't have that touch. She's not especially likable and ran a weak campaign. I think she still would have won if not for Comey's last minute nudge. Of course, we'd now be having to listen to Republicans complain about her for the full term and would almost certainly leave Republicans in charge of Congress into the next decades assuring yet another ten years of gerrymandering. Silver linings you know.
What should we learn about campaigns from 2016? I think you're exactly right about not addressing the opposition voters - it looks like we're punching down, and that feeds into the downtrodden schtick many Republican voters buy into - "those damn limousine liberals telling us what to do all the time . . ."
How much ground did they gain with the "God, guns and gays" comment or Hillary's "basket of deplorables"?
That sort of rhetoric does not seem to motivate the Democrat base, but it sure kicks the hornets' nest on the other side of the aisle.
The loyalists on either side are never going to move from their positions in response to a campaign, but you might be able to convince at least some of the leaners to stay home and bring a greater percentage of the middle to your side by making actual arguments for how you're going to address the issues.
I'm going to contradict myself to some extent here. I believe we really can gain some ground with the folks on the other side, but we go about it all wrong. Don't talk. Just listen. Try to understand what's behind the rhetoric. Don't point out the obvious knowledge gaps - that's not what's important. Listen. Empathize. Sometimes it's even possible to locate a core of truth within all the talking points.
Now I'm not delusional about it. There's no way we change their minds or votes, but maybe just maybe we get a chance to lower the heat on some of the rhetoric that gets thrown around - give them something to think about when the firebrands try to tell them how evil we all are.
I've done this online sometimes - it usually takes a half dozen exchanges where i'm answering nastiness and name calling with reason and respect, but eventually, I can get people to drop the rhetoric and just talk. It's exhausting but worth the effort when I can manage it.