Thursday, July 8, 2010

Brain-dead corporate media sucks up to big-name a-hole


I am, of course referring to "The Decision", the hour-long special to reveal....where LeBron James gets to flame out in next year's playoffs. I understand that this is the biggest open free agent to happen in sports for probably this generation (since the Minister of Defense?) , and it will help to shape the NBA for the next few years (barring the inevitable 2011 work stoppage). But to turn the end of your recruitment into a one-hour special is the height of narcissim, and if he really is leaving Cleveland (as the scuttlebutt indicates he will for Miami), to announce that on national TV is an all-time dick move to pull on C-Town, especially given the sports hits that place has taken in the last 30 years.

But he is by far not the only guilty one. ESPN officially has gone over the shark by giving into the superstar and giving him this ego-driven special. After whoring itself out to get the inside scoop on Bron, ESPN can't be taken seriously as any kind of sports journalism outfit (well, even less seriously than it was as long as they have a clown like Berman around). Charles Sykes discussing Scott Walker thinks ESPN is bringing weak-sauce favortism. And what happens next year, when Bron pulls a disappearing act like he did this year? You think Chris Broussard will rip him like he deserves to? Pathetic.

Bill Simmons hammers LeBron and Chris Bosh for acting like two-bit reality show "actors." And like most things involving the NBA, the Sports Guy knocks it out of the park. How does he not get an ESPN studio gig?

Needless to say, I won't be watching this crap. I'll be drinking or online....or both.

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