Potawatomi Casino in Milwaukee closing Northern Lights Theater, turning it into sportsbook venue via @pietlevy https://t.co/KK8EggLSzc via @journalsentinel— Corri Hess (@CorriHess) January 23, 2023
In a city with no shortage of music venues, Northern Lights was the only theater of its kind, seating just 600. Some acts only played the theater when they came to town, and Northern Lights also booked shows with legends and veteran performers who typically would play far larger venues in town. In its place, Potawatomi will offer another exclusive venue in Milwaukee — a sportsbook allowing guests to gamble on sporting events, following approval from Gov. Tony Evers last February.I've been waiting for a while to see when this was going to happen. And honestly, it makes sense for Potawatomi to lessen its live music and entertainment offerings as downtown Milwaukee is seeing a significant increase in current and future venues of that size, and is likely at a point of saturation. But it doesn't look like the Potowatomi theater is going to complete its remodeling until next December. So are we going to be able to place bets any time before then?
While construction is underway for the permanent sportsbook, two temporary sportsbook sites will operate at Potawatomi. They're scheduled to open within the next three to six weeks, [Potowatomi Casino CEO Dominick] Ortiz said. Located at the Fire Pit site in the northwest corner of the casino on the first floor, and on a skywalk on the property's second level, the temporary sportsbook sites will have a combined 17 kiosks that will be available 24 hours a day. Sportsbook users will have access to designated 20-minute parking spaces, and both locations will provide odds boards. The sportsbook site at the old Fire Pit will offer a full-service bar, eight high-definition TVs and an LED screen featuring each day's biggest games.3 to 6 weeks allows those kiosks to be operating by March Madness.
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